Discover.
Entertain. Live. Asorock
Asorock.com Star · Beauty entrepreneur
Huda Kattan
Huda Kattan is an Iraqi-American beauty entrepreneur, makeup artist, and content creator who founded Huda Beauty. She built the business from a beauty blog launched in 2010 and introduced its first cosmetics products in 2013.
Star Mover ranking
Not ranked in Entertainment yet
0 points
No points are shown in this support ranking yet.
Profile
About Huda Kattan
Profile information current to .
United States / United Arab Emirates · Beauty entrepreneur, Makeup artist, Content creator · 1 affiliation
Show full profile Hide full profile
- Beauty entrepreneur
- Makeup artist
- Content creator
At a glance
- Kattan founded Huda Beauty, a cosmetics business that began selling false eyelashes through Sephora in Dubai in 2013.
- Her business developed from the Huda Beauty blog, launched in 2010, and her wider work as a digital beauty content creator.
- TIME included Kattan in its 2017 list of the 25 Most Influential People on the Internet.
- In June 2025, Huda Beauty announced that Kattan had repurchased TSG Consumer Partners' minority stake, returning the company to full founder ownership.
Background and career formation
Kattan was born in Oklahoma City to Iraqi immigrant parents and spent parts of her upbringing in Tennessee and Massachusetts. She completed a B.B.A. at the University of Michigan-Dearborn in 2008, worked in finance, and subsequently trained and worked as a makeup artist.
Building Huda Beauty
Kattan launched the Huda Beauty blog in 2010 and expanded the name into a cosmetics brand in 2013, beginning with false eyelashes sold through Sephora in Dubai. Her sisters Alya and Mona Kattan helped develop the company, with contemporary reporting identifying Alya with social-media work and Mona with business development.
Digital beauty influence
Kattan's public profile grew through beauty blogging, makeup instruction, and social-media content tied to the Huda Beauty brand. Her use of digital media to connect beauty content with product development brought wider recognition, including selection for TIME's 2017 list of influential people on the internet.
Business development and ownership
TSG Consumer Partners acquired a minority interest in Huda Beauty in 2017. Huda and Mona Kattan founded fragrance business Kayali under Huda Beauty in 2018, and a proposed 2025 transaction was intended to establish Kayali as an independent company owned by Mona Kattan and General Atlantic. In June 2025, Huda Beauty announced that Kattan had repurchased TSG's stake and restored full founder ownership of Huda Beauty.
Current public role
Company-affiliated materials consistently identify Kattan as Huda Beauty's founder, but they do not establish one consistent current leadership title. A February 2025 announcement called her founder and CEO, a June 2025 announcement called her founder and co-CEO, and the HB Investments page accessed in August 2026 identified her as chairwoman and founder.
Affiliations
- Huda Beauty Founder present
Timeline
- Completed a B.B.A. at the University of Michigan-Dearborn.
- Launched the Huda Beauty blog.
- Launched Huda Beauty cosmetics, beginning with false eyelashes sold through Sephora in Dubai.
- Was included in TIME's list of the 25 Most Influential People on the Internet.
- TSG Consumer Partners acquired a minority interest in Huda Beauty.
- Huda and Mona Kattan founded Kayali as a fragrance business under Huda Beauty.
- Huda Beauty and General Atlantic announced a proposed transaction to make Kayali an independent company jointly owned by Mona Kattan and General Atlantic, subject to regulatory approval.
- Huda Beauty announced that Kattan had bought back TSG Consumer Partners' minority stake and that the company had returned to full founder ownership.
Additional verified details
Current context
- HB Investments' family-page biography identifies Huda Kattan as chairwoman and founder of Huda Beauty. This is a company-affiliated web representation rather than an independently verified corporate-officer filing.
- A June 3, 2025 Huda Beauty announcement stated that Kattan had bought back TSG Consumer Partners' minority stake and that Huda Beauty had become fully independent and founder-owned. The draft identified no newer primary source establishing a subsequent ownership change.
- Huda Beauty's June 3, 2025 announcement described Kattan as founder and co-CEO, serving alongside co-CEO Christopher Goncalo. Other company-affiliated sources use different leadership titles for Kattan.
Biographical facts
- Sources describe Kattan as the daughter of immigrants from Iraq. She was born in Oklahoma City and spent parts of her upbringing in Tennessee and Massachusetts.
- The University of Michigan-Dearborn identifies Kattan as a 2008 B.B.A. alumna of its College of Business.
- Before building Huda Beauty, Kattan worked in finance and later became a makeup artist.
- Kattan developed Huda Beauty with her sisters Alya and Mona Kattan; contemporary reporting described Alya as leading social-media work and Mona as handling business development.
News & Content
Latest stories featuring Huda Kattan
Searching news and content…