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Asorock.com Star · Fashion designer
Adebayo Oke-Lawal is a Nigerian fashion designer and the founder and creative director of Orange Culture, a label known for combining African references with contemporary silhouettes and examining conventional ideas about masculinity and gendered dress.
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Nigeria · Fashion designer, Creative director · 1 affiliation
The Guardian Nigeria reported in 2016 that Oke-Lawal had no formal fashion training and taught himself sewing and pattern-cutting through online resources before completing internships with Nigerian designers. The Business of Fashion lists a Bachelor of Science in finance from the University of Lagos and a Master of Science in international business from Northumbria University, although the supplied evidence does not include primary confirmation from either institution.
Orange Culture emerged around 2010–2011, with official and industry sources generally placing its runway launch in 2011. The label's work combines African references with contemporary silhouettes and addresses masculinity, individuality and gender expression. Oke-Lawal has said that its name and ethos drew on "The Orange Boy," a story he wrote about toxic masculinity and individual expression.
Orange Culture's international profile includes recognition by the LVMH Prize, whose official archive identifies the label as a 2014 semi-finalist. Oke-Lawal became a BoF 500 member in 2022, Orange Culture presented in the Victoria and Albert Museum's Fashion in Motion series in 2024, and Vogue Business included him in its 2025 list of 100 Innovators.
Beyond his work as a designer, Oke-Lawal has contributed to fashion-industry education through Orange Mentorship. OkayAfrica reported that the initiative was founded in 2017 to provide education and access for people seeking to enter the fashion industry.
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